Twitter is becoming a valuable business tool in the social networking arena along with LinkedIn and Facebook. Twitter has been referred to as a micro blogging tool, limiting users to 140 character posts that are spread too all the users followers via a news feed. Others call this a mass IM broadcasting tool. Regardless professionals can use Twitter to a great extent in their marketing plans.
The first step is to start following people who are in related businesses. Following someone is extremely easy, you just need to search for a keyword regarding your area of interest you will receive a list of users who have that same interest. Simply click on the link that says Follow and you become a follower. You should follow as many people as you can who have the same kind of interest as you. Most of them will follow you back. Once you have a significant number of followers you should start tweeting interesting and valuable information to your audience. Link to relevant stories from newspaper websites, news websites and other credible sites; in order to share relevant information with your followers. You can also use tools from Facebook or Twitter to link your status updates so that both your friend networks are linked.
If you see an interesting Tweet from someone you are following, you should send them a private message or reply their Tweet creating a real relationship between the two of you. You should also tweet about your business or product from time to time keeping your followers aware of your brand.
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