Tag: facebook
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Facebook and GM Advertising
The Detroit based General Motors Company (GM), the world’s largest automaker by sales and third biggest advertiser in the U.S. behind Proctor and Gamble and AT&T, announced in mid-May 2012 that it will stop advertising in Facebook. The company thinks that their paid advertising on Facebook had little impact on consumers and the GM management…
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Being Realistic About Your Content Marketing Campaign — A SPN Exclusive Article
Here are 3 things I wish someone had told me when I launched my own blog seven years ago. Maybe, if I knew then what I know now, I wouldn’t have struggled so much in the beginning! You Will Struggle for Topics Most of my clients tell me that coming up with topics for their…
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Local Advertising: Devising an Online Strategy That Suits You
Experts squawk about Twitter, Facebook, Foursquare, YouTube, designing websites, and a whole litany of online and social media possibilities, but not all of them make sense for every single business. When it comes to local advertising, small business owners must seriously consider how to concentrate their efforts. While we all must utilize the internet and…
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SEO Tips for E-commerce Sites
Search engine optimization (SEO) isn’t easy for any website, and e-commerce sites have some unique SEO challenges to overcome. These tips will help you tackle your e-commerce site’s SEO so you can rank higher in search engine results and get more visitors, customers and sales for your online store. 1. Create Unique Content on Each…