September figures released by comScore the Internet tracking firm, show Google’s continued domination of the U.S search market. A whopping 64.9% of the searches conducted are on Google. Google sites also accounted for 9 billion searches. They also led the search market with 12.8 billion search queries. Google’s competitors are not catching up yet, but are putting up a good fight.
Yahoo! sites amount to 18.8% of the searches, a percentage that amounts to 2.6 billion searches. This puts them firmly in second place as Microsoft’s Bing achieved only 9.4% or 1.3 billion searches. Greg Laptevsky, a professional search-engine-marketing consultant had this to say about Bing “Microsoft was bound to run out of its $100 million advertising budget at some point and it’s expected to see a slow down shortly after. The big question remains: Is Bing going to retain its post-ad campaign share and exhibit incremental growth or are we going back to pre-bing query share over the next few months?”
Google increased its market share modestly as it rose by 0.3%, as did Microsoft with a 0.1% increase. This could be a direct reflection of the loss of market share experienced by Yahoo!, which amounted to a loss of 0.5%. On his thoughts on the survey, Laptevsky had this to say, “I would advise merchants to consider leveraging Microsoft’s Live Cashback Program. If Bing continues to grow its market share, you would grow your exposure with it.”
Of the top ten expanded search properties, Facebook (not surprisingly) experienced the largest growth. It showed a 19% increase in query volume to 384 million searches.
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