Quick Tips

Here are some quick tips to help you optimize your website rankings. Link building is the main thing we will focus on here. Search engines place a lot of weight on the number of links that are pointing back at your website. So the more links you can get, the better your ranking will be. You should always reciprocate those who link to you by linking back at them. This will build up your reputation as well and help you get more back links.

Site directories – This is another way of getting links back to your site. The more directories you are listed in, the better your chances of getting exposure and back links.

Article marketing – Although this takes up a little more time to roll out, it is a great way to increase your reputation and following. Post as many unique and interesting articles as possible to as many sites as you can. The back links you offer on the articles, will bring in more traffic.

Mailers – This requires you to build up a database of interested users. But once you do, it is an excellent method for making direct contact with a potential customer. Be careful not to spam and send only qualitative information. Always remember to include a link back to your website.

Newsletters – You can send informative articles and other information to your email database as well. This mainly helps cement relationships between you and them. Offering a free newsletter service on your website will also encourage users to sign up, therefore increasing your database.

Forums – Check out all the threads that interest you on a forum and start posting replies. If you wish to, you can start a few threads yourself. But keep in mind that this is an ongoing process. This means you have to constantly interact with people with the purpose of building relationships. You should mainly focus on forums that are related to the product you are selling, but if you have time on your hands it is worthwhile to visit unrelated ones as well. Once again, place a link back to your website as many times as you can.