Social media services like Twitter are gaining prominence with businesses day by day. As more and more businesses jump on the bandwagon, the importance of using such services effectively becomes important.
Building up your Twitter following and pushing traffic to you website is only one part of an effective marketing campaign. To truly pack a punch, an email marketing campaign should also go in tandem with the Twitter drive. Email and Twitter used together is all about deepening your relationship with the customer. This is because discerning customers are now used to researching what they are about to buy, and the easier you make it for them to get to know you the better your chances are of making a sale to them.
So how do you set about doing the Twitter-Email combined push? Well, it’s easier than you think and just involves some common sense.
Use your Tweets to advertise your Emails. Get them to understand that there is an easy way for them to receive information about your products by simply signing up for the newsletter.
Make it easier to sign up. Tweet a link to the sign up page for your email newsletter, then all they have to do is click on it and you shorten the distance between them and the sign up.
Create more interest. Tweet the subject lines of emails you are sending out. If you do have some space left over, add the email sign up link as well.
Promote you Twitter feed. In all your email drives, include a link to your Twitter feed and encourage them to follow you.
Using these four suggestions will see your marketing campaign achieve more depth and reach. With the double “attack”, you will see more traffic coming in and more importantly an improvement in the conversion rates.
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