How to Convert Internet Marketing Leads Into Sales

If you have done your groundwork properly and persevered, there is a high probability that you are seeing a lot of leads turning up. But what might be puzzling at this point is that the leads are not really turning into sales. If you are facing this problem you could try the following three tips to rectify it.

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Sales copy – Generally, you have about five seconds or thereabouts to grab the interest of the prospective customer. Forget all the flowery nonsense you want to put up, just get to the point. Your customer basically wants to know only three things: What are you offering? What can it do for me? How do I get it? Think about it, and it makes sense. You have done all the hard work to get the customer to that page where you want to make the sale, so why delay them? This means that the copy on the page has to be clear, concise, and compelling to the customer.

Clear message – Do not, for whatever reason, dilute your message with other offers that you might have. You must sell only the product that is supposed to appear on THAT page. If you do not do this, you can end up annoying the customer in two ways:

1. One too many products appear on the page and confuse the customer.

2. A different product appears. For example, the advertising promotes growing exotic orchids, and the landing page shows roses.

Offer – This may be the hardest pill to swallow. If you have got the previous tips right, and the leads and traffic are flowing in you should be making sales, right? In most cases the answer would be “yes”. But if you said “no”, then you must review your product. Take a look at it from the customer’s perspective. Is this something that they would want to buy? Is there really a market for it? Etc.

Try following these, tips and you will soon be able to convert those leads into some decent sales.