In order to generate backlinks, you need to direct your energy towards creating high quality content that serves as the basis of your online business. High quality content should be compelling and insightful enough that your readers not only respect your authority on the subject, but also pass on the word about your site to others. Often this means having a web site with distinguishing and remarkable design, humor, insight or controversy. Your content should be specific and targeted, addressing your audience’s specific needs using the language they want to hear. The content on your site should always be dynamic. Fresh additions show your readers that you are both relevant and progressive, and keeps them coming back to your site for more as their trust in your web site grows. With high quality content, your loyal readers will begin generating backlinks for you, without you having to do the tedious and unrelenting work yourself.
When your readers feel your content is high quality and relevant, they will bookmark it, blog about it, bring it up on forums, comment on it and share it through the various social networking sites. These organic backlinks have a have a great deal of weight in terms of search engine rankings and are also viewed as highly credible to the potential future readers who see them. These backlinks bring in targeted traffic that in turn generates more backlinks to your site. By creating quality content that people want to see, backlinks will simply be generated for you.