Even with the continuing popularity of social media including Facebook, Twitter, and Google+, many experts still suggest that each business should have an email newsletter.
Opinion surveys still put Web site visits and email newsletters as the number one preferred method by many to shop online especially during holidays followed by print media, friends and family, and social media. For businesses large and small, email newsletter is still a cost effective way to stay connected to its customers. It generates sales lead and keeps your business name in customer mind. For businesses, it provides an instant way to create and measure sales.
Email newsletters remind customers of a product they liked in the past and continued presence of the product in their mind. As a tactic many send shopping tips and other information without promoting their product but keeping the easy access button buried in the newsletter. Some add coupons and experts suggest at least contacting customers twice a month through email newsletter.
One thing to keep in mind is the quality of the email newsletter. Here you may want to hire an expert to do it for you professionally. There are plenty of such companies that you can find online.