Some marketers believe that manipulating the social media is what social media optimization and marketing really means. What they don’t realize is that gaming a social media site like a blog has short terms benefits.
The better method of approaching these sites is to remember that people are behind all successful blogs. It’s better to connect with bloggers, creating a relationship with them. There are a lot of potential customers visiting these blogs, so a relationship with those blogs can give you more clients.
Leaving the comfort zone
Just pushing doesn’t work as a strategy for bloggers. You need to get out of the usual strategies used offline and get creative, if you want to get the interest of bloggers.
Listening to Bloggers
First of all, you should be active in listening to what people have to say about the marketplace and company. You can use tools like Google Blogsearch, Technorati and Blogpulse to monitor what people have to say about you. This way you can find people with interests that intersect with your company.
Earning your presence
An important first step would be to create content of high quality, that makes bloggers interested in what you have to say and link to your site. Creating a blog and updating it regularly is a great way to share your content with other people. This is especially true if you’re a retailer. If you contribute to the conversation and start your own topics, bloggers will communicate with you. Just make sure that what you’re offering has real value.
Allocating resources
What you need when you want to commit to blogging and be successful is some guidance and training and patience. Building up and marketing a blog takes time and is a long term endeavor that should be used to complement existing PR efforts.