Email marketing is one of the fastest ways to get your information out to potential buyers. Whether it is for a promotional product or service, email is the way to go. When you decide to start a newsletter, ezine or other business publication, the very first step is to build a list of people who may be interested in what you have to offer.
You can add an opt-in form on your blog or website for your readers to sign up to receive your newsletter or ezine. A simple opt-in form will contain a place for the persons name and their email address. Every time someone sign up on your site, you have names and email addresses of potential customers to begin building your own email lists with. This list will continue to grow as more and more people sign up.
What steps to take when building your own email lists?
Put an opt-in form on your website or blog.
Save the names and email addresses of each person in a text file and name the file. Use this as your list when ready to publish your newsletter. When sending out your publication, use the names and addresses on the list as a recipient for a mass mailing.
By building your own email lists you have a captive audience just waiting to hear everything you have to say. And the best of all is that:
1. You know that the person is interested in your offer.
2. You know you have their permission to send them information about your product. (No Spam issues).
3. And if you give your customers a good value for their money they will most likely buy from you again.