As with any offline business, many online retailers rely on the holiday season to boost profits. The following simple online strategies can help your website increase profits and sales. Although these tasks seem simple, many website owners skip this process in the rush for getting ready for the holiday sales period.
– Search Engine Optimization – check if your website is coming up in all major search engines. User key words that describe your online store and use terms that potential customers may use. The best way to find these terms is to review website traffic logs and review key terms and phrases customers are using to find the business.
– Add affiliate programs and networks – add affiliate programs and affiliate networks to existing websites to maximize every bit of profit potential from site visitors.
– Improve cross-selling and up-selling opportunities – Cross selling refers to the technique of showcasing related products when customers view products on an ecommerce site. And up selling refers to the technique of recommending a more upscale product. An appliance seller may show pictures of $75 blenders after customers view $25 blenders, along with the more expensive blender’s special features and enhancements.
– Decorate the website for the holidays – this plays an important role, just as you would decorate your brick and mortar store. Create special graphics, text and icons that will reflect the holiday season.
– Offer free shipping and gift wrapping services – it’s the holidays and many offline stores provide these services. Therefore you should think about offering these services to entice potential customers to make purchases and use your online store, even after the holiday season is over.
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