Web traffic is the lifeblood of any website. The success of a website relies on good content and popularity; therefore, with more people visiting the site means a greater chance to succeed. Measuring this success is difficult without getting the statistics and getting them in an understandable manner.
Numerous services on the web help you interpret the amount of traffic to your site, but only a few are of any real value. The following recommended services offer free packages as well as paid packages depending on your requirements.
Google Analytics – It is possibly the best-known free functional service that provides many types of reports.
Clicky – With real-time web analytics as well as traffic monitoring, Clicky also has many reporting functions. It can also track your RSS feeds and Twitter followers. Its services range from free to $49.99.
StatCounter – A very basic traffic counter that has an excellent web tracker, it offers more reports than most other services. It is free for log sizes that are below 500 but anything higher can cost up to $29.00.
Yahoo Web Analytics – Currently available only as an Enterprise level product, Google’s competitor nevertheless has a great service. It has good sales tracking features and hopes to be available for mainstream users in the near future.
W3Counter – This service features a Web 2.0 design that makes it very engaging to the user. It features real-time tracking and is priced nominally at $9.95 for 1 million page views a month and if free, for up to 5,000 page views per day.
As mentioned before, these are only a few of the services that are available on the internet. If you are cost conscious or require particular reports or tracking features, you would be well advised to trawl the web and choose one that is more appropriate for you.
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