On-page Search Engine Optimization is the process of setting up your pages so that they are optimized for search engines. While the process addresses relevancy issues with search engines, there is still a lot of confusion over whether they are used in the ranking systems of search engines. Google is not known to consider it for ranking purposes, but Yahoo and Bing along with some other search engines are known to use some aspects of it.
On-page SEO is crucial when it comes to the display of search results. The information that is displayed in a search is sourced from the On-page SEO. The following are areas on a webpage that you can look at to improve you On-page SEO.
Title Tags – This is very important as this is the title that is displayed in the results of a search. Ensure that your keywords are contained in the beginning og the title tags.
Meta Description – Here you must use the 160 characters available to you to entice people to you page. In short this is where you unleash you sales pitch. Try to use your keywords here in a natural language manner.
Meta Keywords – Although not considered by any of the major search engines, some smaller search engines do uses them.
H1 Title – Ensure that your keywords are evident in the main title of your article. The title must be compelling and the keywords must as close to the beginning of the title as possible.
Article Body – You keywords must be in the first fifty words of your article as well as the last fifty words. The norm is that the keywords must comprise at least 1% of the entire text.
Using these steps you can ensure that your web pages are more relevant to search engines and also see a positive change in search engine rankings.
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