Pay per Click advertising or PPC is a great way to obtain qualified traffic to an ecommerce website. Pay per Click essentially means that an advertiser pays only for the number of clicks on the advertisement and not the number of times the ad is displayed to users. Companies such as Google, Yahoo, MSN, Facebook and AdBright provide organizations and individuals with the opportunity of conducting PPC advertisement campaigns for their websites.
Most Pay per Click advertisements are listed as sponsored listing on search engines or web pages. Google’s adsense program allows website owners publish advertisements from Google, and Google pays them a percentage of the clicks that are received from their website. The most productive to post your advertisements on a pay per click ad campaign is at the top of search results on search engines like Google, Yahoo and MSN.
Some of the advantages of using Pay per Click advertising is that advertisers have much more control over which pages are offered for customers to click and the link to the promoted page is displayed on the first results page as opposed to natural or organic search engine listings. Advertisers can also structure their ads and refine their “call to action” enabling more traffic to their website. Webmasters and marketers can choose what keywords the advertisements should show up for. This allows the webmasters and marketers drive more qualified traffic that will use the website more and provide more profits to the website owners. Pay per Click advertisements will provide the webmaster or marketer with a host of information based on demographic, geographic area, time zone, keywords etc., that will prove useful when analyzing the type of traffic that visits the website.
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