It is not hard to manage a good email campaign and grow your list of readers. Here are 12 tips to manage a successful email campaign
1. Never purchase, trade or borrow email lists. There are many out there who offer to sell email lists. However these lists will not guarantee a good open rate and often get you in to trouble as a spammer.
2. Make signing up and unsubscribing easy and visible
3. Use double opt in registration – Double opt in ensures that the user wishes to receive your email newsletters or product information.
4. Create a link to your privacy policy and place it in a visible location in your email.
5. Send a welcome message to each new subscriber. This helps them to feel more comfortable with your service.
6. Keep accurate signup records. This is so that if someone reports you as spam, you can prove that the person signed up to receive the letter.
7. If you are using an older list, you may want to ask your customers to sign up again.
8. Remind people that they are subscribed. You can use phrases like thank you for subscribing to remind them.
9. Avoid certain terms in your subject line and text. Some mail servers will reject terms that are frequently used by spammers.
10. Include your physical address and phone number. This creates a sense of credibility to the reader.
11. Send your mails regularly.
12. If someone lodges a complaint or reports you as spam or asks a question, reply promptly.
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