How to improve website credibility

Website credibility is something that every website owner should focus on. With the plethora of websites on the web, providing credibility has become vital in today’s busy eCommerce world and with credibility comes authority. Here are 10 ways to improve the credibility of your website.

1. Publish photos of real people – Publishing photos of your team gives them added self-respect while visitors to your website will make a more personal connection when working with you and your team.

2. Give your contact details online – Giving the physical address of your organization and its phone number gives visitors the impression of a real organization.

3. Provide an FAQ – An FAQ section provides customers visiting your website with quick and flexible answers to some of the most obvious questions that may crop up. This saves the customer and your organization time.

4. Publish information that can be easily verified – For an instance your annual sales or market share that can be verified easily verified. You can do this by providing links to the sources of the numbers.

5. Easily accessible contact details – Make sure your contact details are easily accessible. Putting your contact details at the top of the website or the link on the main menu can provide extra credibility.

6. Satisfied customer testimonials – Obtain a few testimonials about your organization from satisfied customers. This will provide potential customers with the security that your organization is competent enough to handle their work.

7. Update regularly – Make sure the content on your website is up-to-date. If you do not maintain your website it gives the customer the impression that you cannot manage your own business.

8. Avoid Errors – Make sure your site is error free. Whether it is a software based error or a simple typo. This proves you are serious about what you do.

9. Make it useful – Make your website useful to visitors. Potential customers should be able to easily find what they are looking for and make a purchase. Do not simply add content. Plan your website well, it will make your organization look more credible.
10. Answer your emails – Many customers will email you with their questions. Ensure as many of them are answered. This gives the potential customers the view that actual people exist behind the websit.