On June 30, 2009, 73.9% of Americans access and use the internet, this percentage amounts to 251.7 million users. Compare those numbers with Asia where over 700 million users are already using the internet, a number that represents only 18.5% of the Asian population and the importance of getting your business online becomes obvious.
The key to a successful web company launch is avoiding getting lost in the quagmire of the internet. This means making use of online visibility, awareness of competition and Search Engine Optimization. Since many potential customers can land on your site through a search engine, SEO in particular plays an important role. Build up visibility through news channels, on blogs, in social media, and through a professional company website. Following are three steps that can help launch any internet startup business.
Step 1
Optimize your website and target higher ranks in search engine listings. Choose your keywords carefully and the website can appear in organic searches without having to spend valuable marketing dollars on paid advertising or building links. A word of warning though, overusing keywords can affect rankings.
Step 2
Build a unified web presence using diverse mediums. A blog, MySpace page (advertise products), Facebook fan page (interact with potential customers) and Twitter account (broadcast sales and new releases) built with the same logo, language and keywords will lead to recognition unique to the company.
Step 3
A formal announcement is essential. Coverage from news media will be valuable but keep in mind that press release writing is an art form. Try not to appear too promotional and do try to ensure that your press release answers the following questions in first paragraph, “Why is this news?” and “How will readers benefit from hearing about this business launch?”
These three steps should help your startup business gain visibility and a good web presence.
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