Yes, you read the title right. My company recently performed extensive search engine optimization on a client website, and the results were staggering. Within a month, organic search traffic had dropped by over 60%. Inbound leads from organic search had dropped by over 50%. And the client was absolutely thrilled with the results. So when is less organic search traffic better? And when are fewer leads from organic traffic better? Less traffic from organic search traffic can be better when the site attracts the wrong kind of traffic, and fewer leads can be better when the site attracts the wrong kind of leads.
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Too Much Traffic? Too Many Leads? Try Search Engine Optimization