Starting a blog from scratch can be intimidating. There are a countless number of established blogs on the web, and you must differentiate yourself to compete. These ten steps can help guide you on your way to penetrating the elite fraternity of professional bloggers, and building a loyal readership. 1. Have a Plan One of my favorite quotes comes from Lewis Carrol and Alice’s Adventures in Wonderland by way of the Cheshire Cat – “If you don’t know where you’re going, how do you expect to get there?” Decide early on what the specific goals of your blog might be. If you don’t outline your goals, you will risk writing meandering content that will lack focus. Write a detailed business plan and content schedule to avoid getting too far off track.
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Ten Steps to Building a Loyal Readership – A SPN Exclusive Article