Tag: seo
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How to Choose a Reputable SEO Company
The two most important elements that qualify companies to promote themselves as SEO experts are competence and professionalism. And the way you find out if a company is competent and professional, as well as legitimate, is to do your due diligence and check their credentials thoroughly, by exercising good old common sense and following these…
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When Paid Search May Be Losing You Money and You Don’t Know It
Using a PPC strategy was a good idea. From your perspective, it’s worked and it’s making you money. The figures tell the story. The click through rate is above average. The keywords and ads are working well. And you’re getting a satisfactory conversion rate and ROI. But simply taking your results at face value can…
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SEO – A Link Is A Link?
A few years ago to combat blog comment spam, the search engines implemented no follow backlinks. These changes wreaked havoc for big business and small business SEO. These no follow backlinks were suspected of having no SEO value because they don’t pass PageRank from the linking site. It now appears that although they may no…
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Learn Advanced Keyword Research at SES San Francisco
Whether you are a search engine marketing beginner looking to learn how to use keyword optimization to your advantage or an industry expert who wants to gain knowledge of advanced concepts, attending the Keyword Research SEM Training workshop at SES San Francisco on August 20 is a perfect way to gain more insight into the…
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Search Engine Optimization – Three Mistakes You Should Avoid
The importance of Search Engine Optimization (SEO) is only too obvious when it comes to having an online business. While everything that can be done is being done to make a website SEO-friendly, a lot of people make certain common mistakes in the process, which are avoidable. 1. Lack of content – There are many…
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Landing Page Optimization Tips
A well structured landing page is an essential item in online sales. There are many common mistakes that people make which can be avoided. The following are a few tips that can help you improve your landing page. 1. Avoid the home page – Do not direct your links to your home page. You do…
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Increasing Your Conversion Rate
Generating traffic to your website is always the primary concern once you have got your website up and running. But all that traffic you generate will mean nothing if you cannot generate any sales. Of course there is a step that is between traffic generation and sales, and that is conversions. Conversions can be anything…