Tag: seo

  • The Only Thing You Ever Need to Worry About When Writing Web Content

    “Compelling content.” “Written with the search engines in mind.” “Google loves quality content.” These phrases are bandied around by all and sundry when it comes to the qualities of content writing, and such well-meaning but often-oblique instructions can actually serve to confuse many new writers. What you really need is something altogether simpler. A single…

  • 12 Social Media Rules of Engagement for Small Businesses

    Promoting your business on social media can be helpful in extending your brand, gaining visibility, and building relationships with your customers. Done right, it can be an inexpensive way to market your company. But too many times I see companies plastering up a Facebook page just because everyone else is doing it. Or, they shoot…

  • The Death of Paid Link Networks – A SPN Exclusive Article

    Ahhh… Remember the days when you could just subscribe to a paid link network of your choice for as little as $49 and watch those rankings head upward every week. No need to get involved in the messy muddiness of “white hat” SEO, no need to build relationships with webmasters and spend days upon days…

  • SEO For Bing: 6 Killer Bing Optimization Tips For Your Website

    You thought you were done when you optimized your site for Google, MSN, and Yahoo, right? Nope – the Microsoft Network, MSN, has partnered with Yahoo in a 10-year, $275 million dollar agreement and recently launched Bing. Having gone live in June 2009, it’s instantly very popular. There’s even talk that it may eventually replace…

  • Google’s First Page… Guaranteed! – A SPN Exclusive Article

    A couple of weeks ago, I visited one of the Internet Marketing/Small Business forums that I’m a member of, and noticed a new member had posted a typical newbie question in the SEO forum. The member wanted to know how she could be guaranteed to get her website on the first page of Google. As…

  • 5 Creative Facebook Places Marketing Campaigns

    Facebook Places, Facebook’s location-based feature that launched in August, allows Facebook users to see where their friends are and to share their locations in the real world. It has also become another powerful Facebook marketing tool for businesses, who can design campaigns around the checkin service to build awareness, grow their fan base and engage…

  • 10 Questions for New SEO Clients

    Hello Jill, If you could only ask 10 general (non-industry-specific) questions of your new SEO customers, what would they be and why would their answers help you help them? Thank you, Andrew ++Jill’s Response++ Hi Andrew, Great question! I have a variety of different questionnaires that I send to clients, depending on the type of…

  • What’s a QR Code?

    Never heard of a QR Code? Or maybe you have but you don’t really know how to use them. For retailers and consumers alike they can provide genuine benefits. First off, what is a QR code?

  • SEO News: Google Announces Ten Algorithm Changes

    by

    in

    Website owners and web developers pay close attention to the latest news about search engine optimization (SEO), especially when it comes out of the mouth of Google. The tech giant announced on November 14, 2011 that it has made ten recent changes to it algorithm over the past several weeks, ranging from the way it…

  • 5 Common SEO Myths Explained

    SEO, which stands for search engine optimization, can be difficult to understand if you are not familiar with it. Unfortunately many things you read about SEO on the internet are not always true. There are a lot of myths and misconceptions floating around the net and they can sometimes be hard to confirm or debunk…