Tag: search engine optimization
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SEO News: Google Announces Ten Algorithm Changes
Website owners and web developers pay close attention to the latest news about search engine optimization (SEO), especially when it comes out of the mouth of Google. The tech giant announced on November 14, 2011 that it has made ten recent changes to it algorithm over the past several weeks, ranging from the way it…
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Learn Advanced Keyword Research at SES San Francisco
Whether you are a search engine marketing beginner looking to learn how to use keyword optimization to your advantage or an industry expert who wants to gain knowledge of advanced concepts, attending the Keyword Research SEM Training workshop at SES San Francisco on August 20 is a perfect way to gain more insight into the…
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Search Engine Optimization – Three Mistakes You Should Avoid
The importance of Search Engine Optimization (SEO) is only too obvious when it comes to having an online business. While everything that can be done is being done to make a website SEO-friendly, a lot of people make certain common mistakes in the process, which are avoidable. 1. Lack of content – There are many…
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Landing Page Optimization Tips
A well structured landing page is an essential item in online sales. There are many common mistakes that people make which can be avoided. The following are a few tips that can help you improve your landing page. 1. Avoid the home page – Do not direct your links to your home page. You do…
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Increasing Your Conversion Rate
Generating traffic to your website is always the primary concern once you have got your website up and running. But all that traffic you generate will mean nothing if you cannot generate any sales. Of course there is a step that is between traffic generation and sales, and that is conversions. Conversions can be anything…