Tag: press

  • Brand reputation management and the media channels

    The term brand reputation management has been around for some time now and, over the past year or so, more websites have explored the possibilities of getting away from the hackneyed SEO tag and have embraced the need for brand restoration and management as forms of modern business communications are far broader and personal than…

  • Viral Marketing: A Winning Combination of Content and Outreach

    Viral marketing is nothing new, but social networking has changed the way we think about it. It has never been easier to share something en masse, and there have never been so many different platforms on which to do this. That said, the key to dissemination is not only utilizing every outlet available but also…