Tag: featured

  • 12 Social Media Rules of Engagement for Small Businesses

    Promoting your business on social media can be helpful in extending your brand, gaining visibility, and building relationships with your customers. Done right, it can be an inexpensive way to market your company. But too many times I see companies plastering up a Facebook page just because everyone else is doing it. Or, they shoot…

  • Being Realistic About Your Content Marketing Campaign — A SPN Exclusive Article

    Here are 3 things I wish someone had told me when I launched my own blog seven years ago. Maybe, if I knew then what I know now, I wouldn’t have struggled so much in the beginning! You Will Struggle for Topics Most of my clients tell me that coming up with topics for their…

  • 10 Questions for New SEO Clients

    Hello Jill, If you could only ask 10 general (non-industry-specific) questions of your new SEO customers, what would they be and why would their answers help you help them? Thank you, Andrew ++Jill’s Response++ Hi Andrew, Great question! I have a variety of different questionnaires that I send to clients, depending on the type of…

  • The Power of Online Video for Your Company – A SPN Exclusive Article

    Using video to promote your website, services, or products has become an integral component of online advertising. With the explosive popularity of sites such as YouTube (now considered the number two search engine online), Vimeo, and others – it’s time to embrace video and make it work on behalf of your company and your website.…

  • SEO – A Link Is A Link?

    A few years ago to combat blog comment spam, the search engines implemented no follow backlinks. These changes wreaked havoc for big business and small business SEO. These no follow backlinks were suspected of having no SEO value because they don’t pass PageRank from the linking site. It now appears that although they may no…