When it comes to the latest technology trends and the various software programs that feature them, Real Time Analytics comes forth. As to what exactly Real Time Analytics is, by definition; it is the use or the ability to use all the available data and information that is taken from a website or business analysis, all in real time. (Real time means that the data and information that is being captured will be relayed back to you at the same time that is actually occurring, without delay.)
This technology trend is very important when it comes to business websites and software programs playing such a major role in developing a vast understanding as to how a business works, and more specifically, how a business website works and interacts with the user. A step forward in technology, it helps to automate many business processes out there, and ultimately takes out the need for any human interference when analyzing data for business or website.
When you are in the process of redesigning a website you have already built, or even in process of actually building a brand new website, you always want to see which navigation buttons and images your website visitors click on and interact with the most. If your website is difficult to navigate, then more often than not, you will lose visitors. The first step to improving your website navigation is to completely understand how your visitors actually interact with your website. The easiest way to go about doing this is using heat maps. Heat maps are software programs, similar to click maps, that can be directly installed to your website and show the areas of the web page with low or high clicks. By running a heat map on your website for the first time, you will notice the popular “dead areas” that people click, and this will help you determine whether you should actually make that dead object an actual link that people can click on. You will also notice how the visitor uses the tabs, images, and links on your website to navigate. For example, if you make money off of online ads, heat maps will help you determine where you should place those ads so you can get the most clicks.
When your website layout it optimized, then you will ultimately get the results that you desire from your website.