Rekindle those relationships with old clients.
So, you’ve built up an email list with thousands of customers. Great! But, there’s a likelihood that a lot of those subscribers are inactive. Countless research has confirmed that the average inactive rate for an email list is over 60 percent. That’s a whopping number that might discourage you at first. But, this doesn’t mean that those customers are lost forever. It’s time for you to rekindle those relationships with your inactive clients. Here are some ways that you can go about doing this.
Re-Engagement Campaigns
There’s nothing better than having an old customer come back and find out why they fell in love with your company in the first place. All it takes is a simple email featuring new products and services. Design an email that highlights what new features you’ve added and what premiere services you now offer. Give them incentive to come back and browse your site. Once you’ve garnered interest, they’re more likely to return and make a purchase.
Personalize your email to make it seem like you’re talking to them one-on-one, rather than through an automated system. You want your customer to feel like they’re always valued, which is why you’re sending them this email to remind them to take the time to explore your site.
eTargetMedia is your one-stop shop for email marketing lists and other services. At eTargetMedia you’ll find everything that you’ll need to boost sales and develop healthy relationships with your customer base.