Category: News Posts

  • 10 Questions for New SEO Clients

    Hello Jill, If you could only ask 10 general (non-industry-specific) questions of your new SEO customers, what would they be and why would their answers help you help them? Thank you, Andrew ++Jill’s Response++ Hi Andrew, Great question! I have a variety of different questionnaires that I send to clients, depending on the type of…

  • The Most Popular Social Networks and Who Is On Them

    How much time do you spend online? According to a time use survey compiled by ComScore Media Metric, the average American spends 33.9 hours on the Internet every week. Depending on age and other demographics, this number can double! And for those lucky individuals whose occupations rely primarily on computers: the Internet commands their lives…

  • What’s a QR Code?

    Never heard of a QR Code? Or maybe you have but you don’t really know how to use them. For retailers and consumers alike they can provide genuine benefits. First off, what is a QR code?

  • 4 Ways to Make Sure You Beat the Competition in Local Search – A SPN Exclusive Article

    Google Place Search (formerly known as Google Places) rules local search. Just try it. Go to Google and type in “Personal Injury Attorney Your City.” The first seven listings in the “natural search listings” are all Google Places pages. Since 20% of searches are local and the majority of their over $30 billion in revenue…

  • An Argument Against Outsourced Content – A SEO-News Exclusive Article

    Let me start off by explaining exactly what I mean when I say “outsourced content.” Just because a piece of content wasn’t written inside the four walls of your office, that doesn’t automatically mean it’s “outsourced” as I define it. Do I think hiring a freelance writer to manage your business blog counts as outsourcing?…

  • DIY: Backlinking Strategy

    When it comes to getting backlinks there are a lot of methods to consider. Matter of fact you might want to take into consideration all the methods that are available to you. I am not referring to black hat tactics, but legitimate methods of backlinking. What some people do is rely on one “magic method”,…

  • Ten Steps to Building a Loyal Readership – A SPN Exclusive Article

    Starting a blog from scratch can be intimidating. There are a countless number of established blogs on the web, and you must differentiate yourself to compete. These ten steps can help guide you on your way to penetrating the elite fraternity of professional bloggers, and building a loyal readership. 1. Have a Plan One of…

  • 5 Common SEO Myths Explained

    SEO, which stands for search engine optimization, can be difficult to understand if you are not familiar with it. Unfortunately many things you read about SEO on the internet are not always true. There are a lot of myths and misconceptions floating around the net and they can sometimes be hard to confirm or debunk…

  • Social Media Marketing – The Reality Does Not Need To Hurt

    Why believe an advertisement if you have the advantage of social media? Might you have confidence in an advertisement over your pals suggestions and critiques? Naturally you wouldn’t! Therefore, I believe Social media marketing stands out as the most sincere form of marketing for your enterprise. Let’s address some important issues for your company: 1.…

  • 10 Steps to Negotiating the Best Business Deal for You – A SPN Exclusive Article

    Today in business you don’t get what you request– you get what you bargain for. You see, everybody asks “What’s in it for me?” So for you to get what you want, you’d better expect to answer that doubt for the people you collaborate with by learning negotiation know-how. I have had plenty of success…