Category: News Posts

  • How To Measure The Return On Investment For Social Media In Marketing

    “ROI on Social Media? What bloody ROI?” It’s only the first week of January 2012 and already I’m hearing the same refrain as 2011! “How do we calculate the ROI on social media in marketing?” When you begin using social media in your marketing strategy or as a stand alone campaign, it is hard to…

  • 2012 Resolution – Avoid 7 New Website Legal Compliance Gotchas

    Your personal New Year’s resolutions are important. You bet. However, if you’re a SaaS or Internet marketer, your best-laid plans for 2012 may hit the skids if you fail to avoid new website legal compliance gotchas that emerged in 2011. So, It’s highly recommended that you add to your personal resolutions the requirement to review…

  • Who Owns The Copyright of Work Created By A Contractor? A Trap For The Unwary

    It’s really basic: ownership of the copyright in work a business pays for can often be critical for successful commercialization of that work. Unfortunately, the U.S. Copyright contains arcane provisions that will often produce a counter-intuitive result – leaving full copyright ownership with the contractor. How could this possibly be?? Internet attorneys, advisors and businesses…

  • Tebowing Your Small Business: Clutch Performance

    The craze sweeping the nation this winter season comes from the NFL. Of course I’m talking about Tebowing, originated by Denver Broncos quarterback Tim Tebow, and you either love him or hate him. Purging religious beliefs from the equation, Tim Tebow along with the Broncos have strung together a series of impressive comebacks before recently…

  • The Explosion of the Mobile Web… Is Your Website Ready? – A SPN Exclusive Article

    Just a few short years ago, it was a good bet that you would read articles like this one on your PC or laptop. Today, it’s just as likely that you are reading this article on a smartphone or tablet computer. So what’s changed, what happened? The mobile web happened, that’s what – and the…

  • 10 Ways to Be Successful with Affiliate Sales

    Affiliate marketing is one of the fastest and most affordable ways to get started making money online. In essence, what you are doing is selling other companies’ products for a commission. You can make money without developing your own product or building your own sales site. All you do is promote the product and send…

  • Endless Articles Ideas: What Everyone Wants to Read

    Have freezer eye? You know, you stare at the computer long enough hoping to figure out which article ideas to write about only to have your eyes freeze. You ask yourself, “What do visitors want to read? What do I like writing about? What have I already written? What pertains to my website or blog?…

  • New Rules for E-commerce – A SPN Exclusive Article Part 3

    When the Internet was conceived, it was developed as an ‘information highway.’ It has evolved into an e-commerce solution that is a mandatory component for every business. However, the Rules of E-commerce have changed. In this article we introduce the new rules and how they impact shopping cart developers. • In Part 1, we discussed…

  • 5 Creative Facebook Places Marketing Campaigns

    Facebook Places, Facebook’s location-based feature that launched in August, allows Facebook users to see where their friends are and to share their locations in the real world. It has also become another powerful Facebook marketing tool for businesses, who can design campaigns around the checkin service to build awareness, grow their fan base and engage…

  • 10 Questions for New SEO Clients

    Hello Jill, If you could only ask 10 general (non-industry-specific) questions of your new SEO customers, what would they be and why would their answers help you help them? Thank you, Andrew ++Jill’s Response++ Hi Andrew, Great question! I have a variety of different questionnaires that I send to clients, depending on the type of…