Category: News Posts
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What 2012 Taught Me about Search
2012 has arguably been a more eventful year for Google than the past few years combined. I should know – I write about this stuff. All year long, I read more news about the search giant than my brain could reasonably handle. Needless to say, I was never short on good material. However, I don’t…
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5 Ways To Protect Your Website from Future Google Updates — A SPN Exclusive Article
With the recent Penguin update that came down a few weeks ago from Google, a lot of site owners are wondering what they can do to recover from a search engine penalty. We know that Penguin was designed to target webspam tactics (Panda was more about content quality), and while glaring black hat tactics like…
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Five Tips To Grow Fans And Traffic On Pinterest
Though seemingly new, Pinterest has quickly become a major source of buyers. Pinterest is not new. It has been gradually rising in popularity for the last two years. In fact, it is still in beta now despite suddenly landing in the new number 3 spot on the Social Media Network rankings (as of March 2012).…
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Using Amazon to Read Your Site Visitors’ Minds
One of the easiest ways to grow a business is also one of the most overlooked. Many of us want the latest marketing strategies or traffic tricks to grow our business. But the truth is the easiest way to grow your business, without spending a penny, is hiding right under your nose. The answer is…
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Brand reputation management and the media channels
The term brand reputation management has been around for some time now and, over the past year or so, more websites have explored the possibilities of getting away from the hackneyed SEO tag and have embraced the need for brand restoration and management as forms of modern business communications are far broader and personal than…