Category: Internet

As with any offline business, many online retailers rely on the holiday season to boost profits. The following simple online strategies can help your website increase profits and sales. Although these tasks seem simple, many website owners skip this process in the rush for getting ready for the holiday sales period. – Search Engine Optimization…

As subscriptions and readership for print media is declining, pay per click advertising opportunities through companies like Google and Yahoo are steadily growing. However, these programs are not without issues; ad click fraud is a serious problem that has prompted Google to take a zero-tolerance stance as the web giant tries to maintain the integrity…

There are a lot of benefits to using PayPal for individual and business purposes. Of these reasons, one stands out; it is that PayPal provides its users with the ability to conduct online transactions more securely. PayPal was founded in 1998 and since then has acquired more than 75 million satisfied users. Today, PayPal is…

Pay per Click advertising or PPC is a great way to obtain qualified traffic to an ecommerce website. Pay per Click essentially means that an advertiser pays only for the number of clicks on the advertisement and not the number of times the ad is displayed to users. Companies such as Google, Yahoo, MSN, Facebook…

Twitter is becoming a valuable business tool in the social networking arena along with LinkedIn and Facebook. Twitter has been referred to as a micro blogging tool, limiting users to 140 character posts that are spread too all the users followers via a news feed. Others call this a mass IM broadcasting tool. Regardless professionals…

Social media websites are no longer simply used for fun. Sites geared for the business community like LinkedIn can be a great tool to ensure business success. LinkedIn is not only beneficial for large companies but also for employees of smaller companies who want to network with peers and competitors alike to gain business success.…

It is not hard to manage a good email campaign and grow your list of readers. Here are 12 tips to manage a successful email campaign 1. Never purchase, trade or borrow email lists. There are many out there who offer to sell email lists. However these lists will not guarantee a good open rate…

Business owners have a myriad of methods to promote their websites and products and services. However if you have already done the basics with regard to promoting your website and optimizing it for the search engines, you may want to look at the following subtle methods of promoting it. 1. Make sure to include your…

Website credibility is something that every website owner should focus on. With the plethora of websites on the web, providing credibility has become vital in today’s busy eCommerce world and with credibility comes authority. Here are 10 ways to improve the credibility of your website. 1. Publish photos of real people – Publishing photos of…

Twitter is by far the most popular microblogging tool on the internet. Its recent success warranted a $500 million offer from social networking giant, Facebook, but was declined. However, Twitter is not the only tool available to users who want use a microblog to let their followers know what they are doing at any given…