Internet Promotions Blog – Web Marketing News & Articles

Category: Email Marketing

  • Re-Engagement Campaigns Are Vital for Continuity

    Re-Engagement Campaigns Are Vital for Continuity

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    Rekindle those relationships with old clients. So, you’ve built up an email list with thousands of customers. Great! But, there’s a likelihood that a lot of those subscribers are inactive. Countless research has confirmed that the average inactive rate for an email list is over 60 percent. That’s a whopping number that might discourage you…

  • Tips for Designing Emails for Mobile

    Tips for Designing Emails for Mobile

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    Written by eTargetMedi Several factors can influence the success of an email marketing campaign. It’s important to work with companies such as eTargetMedia to rent or buy an opt-in email list that will get your message to the right people. But you also need to make sure that your message looks good when it arrives…

  • Buying or Renting Email Lists, which is Better?

    Buying or Renting Email Lists, which is Better?

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    So you’re eager to use email marketing because of its obvious benefits, but you DON’T have an email list… If that describes you, don’t feel bad, for you are far from alone. In fact, we hear from people with this problem every week. Regrettably, the world of email marketing lists can be a very confusing…

  • What you should know about email messaging

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    The CAN-SPAM Act of 2003: This is the Federal law enforced by the Federal Trade Commission. This law became effective on January 1, 2004. The government revised the law in 2008 to add additional items that were not covered in the original. Law applies to any entity that sent commercial messages. All religious, national security…

  • Effective email marketing techniques

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    Email marketing is one of the most effective ways of direct marking, especially for online businesses. Here are some tips on how to successfully carry out an email marketing campaign. Get permission Have customers sign in to avoid CAN-SPAM penalties. Sign in can be done on the website. If there are complaints of spam generating…

  • Why We Secretly Hate Your Emails (And What You Can Do About It)

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    Ok, I admit it…I’ve been a militant emailer for years. Whether it was requiring updates from employees, discussing strategy with partners, ordering from vendors, etc. I considered my emails as THE way to communicate and get things done, especially when working remotely. I’d get frustrated when emails were ignored or not comprehended and couldn’t understand…

  • Send a Better Message to Your Opt-In List

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    Selling products online requires many talents. The power of persuasion is one of them. What you tell your potential customers should, at least, make them want to check out the product themselves. Rather than take some review and write a promo message based on that, try to give it a personal touch. Buy the product…

  • The Seven Deadly Sins of Email Marketing Management

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    It is a common misconception that the days of email marketing campaigns are over. However, reality is that email marketing is bigger than ever and if done right you can easily reap the benefits. So here are 7 things that you should never do when creating and managing your email marketing campaigns. 1. Failing test…

  • 3 Most Important Email Marketing Statistics

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    Are you using email marketing to reach more customers? If you are here are three most important statistics that you need to look at on each of your campaigns. 1. Open Rate – this is the number of people who opened the email you sent. Most email marketing programs will provide you with this statistic…

  • Understanding Email Marketing Plans

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    Email marketing is a recent technique and for most marketers email marketing means spam. On the contrary, if done right, email marketing can be an extremely useful tool for the Internet marketer, spreading the word about his organization, telling people about promotions and keeping people informed about new things that are happening with his company.…