Category: Advertising

  • Re-Engagement Campaigns Are Vital for Continuity

    Re-Engagement Campaigns Are Vital for Continuity

    Rekindle those relationships with old clients. So, you’ve built up an email list with thousands of customers. Great! But, there’s a likelihood that a lot of those subscribers are inactive. Countless research has confirmed that the average inactive rate for an email list is over 60 percent. That’s a whopping number that might discourage you…

  • Out of This World Marketing Techniques

    When the Twinkie re-launched, it prepared a Web page called “Prepare Your Cake Face.” The idea was to capitalize on a consumer’s nostalgia for Twinkies, a product that looked like it would be extinct by the end of 2012. The result was a success, and the company dubbed it “The Sweetest Comeback in the History…

  • The Importance of Landing Page Design

    A landing page is one of the most important aspects of internet marketing. It is the web page people “land” on after searching online, selecting an email link, or clicking on an ad online. Why is landing page design so important? Because even if a website ranks high in the search engine results page, the…

  • Local Advertising: Devising an Online Strategy That Suits You

    Experts squawk about Twitter, Facebook, Foursquare, YouTube, designing websites, and a whole litany of online and social media possibilities, but not all of them make sense for every single business. When it comes to local advertising, small business owners must seriously consider how to concentrate their efforts. While we all must utilize the internet and…

  • Email Marketing Made Easy

    Direct mail marketing is still employed on a large scale, by retailers, politicians and non profits. In fact direct mail marketing probably accounts for the bulk of actual mail that is delivered today. But as people move away from paper and onto the internet, Email Marketing  is emerging as the wave of the future. The…

  • Internet marketing strategies

    In a world where people are spending more and more time in front of a computer, internet marketing is fast achieving the status of being one of the most successful means of advertising. Therefore it is of vital importance to give your product an internet presence in order to get more business. Here are some…

  • Get Attention with Email Marketing

    It’s hard to get people’s attention.  Every day men and women try and draw the other’s eye, businesses throw out thousands of dollars in order to market their product, and promoters try and get people to go to their restaurants, bars, etc.  Butt, in today’s worlds, people have seen and done it all and it’s…

  • How Email Marketing Can Help You

    The world of internet marketing has a lot to offer if you have been in business for some time now. There is no way by which you can ignore the ‘online’ factor that will not only leave you behind but will also ensure that you tech-savvy competitors will get ahead in no time. Of course,…

  • Website Marketing Tips

    Without good marketing your website might as well not exist. After all, what is the point of a good product if no one knows about it? The secret to good marketing is to make your website stick out like a sore thumb – in a good way. The key thing to remember here is that…

  • Article marketing: Writing Attractive Headlines

    Content is King in article marketing, but no one will see the content if the headline does not attract readers. “A comprehensive discourse on piscatorial product promotion methods” is a nice enough title if you are looking to attract old English professors who are interested in starting a website to sell fishing tackle online, but…