Small businesses are finding it difficult to get new customers. Traditional advertising methods such as direct mail, radio advertising is no longer providing the desired results. Internet opportunities to promote your business are abundant. Here is a way to attract more customers and promote your business.
You can start a Web site to serve as a platform to blog. Only one in 20 small businesses nationwide uses a blog to attract customers. You can generate tremendous amount of leads through blogs. There are two most popular blog software platforms; WordPress (www.wordpress.com or www.wordpress.org) and Tumblr (www.tumblr.com). WordPress.com provides free software and hosting. A simple blog on this site could serve as your brochure or advertisement. Tumblr is a social networking site and therefore, appeals to a much younger audience. You can post short blogs with pictures and videos on Tumblr from an iPhone anywhere in the country. If you are a sales outlet you can get other services such as PayPal to sell products process payments online using the above Web sites.
Use of a search engine optimization (SEO) service may make it easier for your customers to find your site and get you a higher ranking. You can get valuable information about SEOs from Google’s SEO Starter Guide.