Author: admin
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4 Ways to Make Sure You Beat the Competition in Local Search – A SPN Exclusive Article
Google Place Search (formerly known as Google Places) rules local search. Just try it. Go to Google and type in “Personal Injury Attorney Your City.” The first seven listings in the “natural search listings” are all Google Places pages. Since 20% of searches are local and the majority of their over $30 billion in revenue…
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SEO News: Google Announces Ten Algorithm Changes
Website owners and web developers pay close attention to the latest news about search engine optimization (SEO), especially when it comes out of the mouth of Google. The tech giant announced on November 14, 2011 that it has made ten recent changes to it algorithm over the past several weeks, ranging from the way it…
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Why Both Weight Loss and Google Rankings are Limited Goals
My husband and I were talking the other night about one of his pet peeves: When people start exercising and eating healthier, they usually measure their success by how much weight they’ve lost (or not) as shown to them by their trusty scale. It annoys him because, while losing weight is one sign that you’re…
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Seo Friendly E Commerce: Is Your Ecommerce Software SEO Friendly? – A SPN Exclusive Article
Everybody agrees that ecommerce software is invaluable in any online business. However it can even be more useful to you if it is SEO (search engine optimization) friendly. And that is one of the reasons why it is very important for you to find out whether your ecommerce software is capable of attracting traffic from…
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Get Into the App Business With the Rest Testing
The facts are these: By some estimates there are about 4 billion mobile phones in use around the world. Of that amount, over 1 billion of those phones could be classified as smartphones. There are some number crunchers who actually think that mobile phone internet searches could outpace desktop searches in just a couple of…
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When Paid Search May Be Losing You Money and You Don’t Know It
Using a PPC strategy was a good idea. From your perspective, it’s worked and it’s making you money. The figures tell the story. The click through rate is above average. The keywords and ads are working well. And you’re getting a satisfactory conversion rate and ROI. But simply taking your results at face value can…
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The Importance Of Digital Marketing
Almost everyone is acquainted with the conventional forms of marketing and advertising which use mediums such as television, radio, the newspapers and magazines. And while this way of marketing has been used profitably, the internet is changing all this very quickly. Looking at the way consumers use the internet for all of their needs these…
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Learn and Network at the Performance Marketing Expo in Miami
Are you looking for a place to learn the hottest new approaches to social media and search marketing? If so, the Performance Marketing Expo is for you! It’s coming up at the Eden Roc Hotel in Miami from September 27-29 and is a unique opportunity for you to learn from some of the leading retailers,…