Author: admin
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What is Click Fraud?
As subscriptions and readership for print media is declining, pay per click advertising opportunities through companies like Google and Yahoo are steadily growing. However, these programs are not without issues; ad click fraud is a serious problem that has prompted Google to take a zero-tolerance stance as the web giant tries to maintain the integrity…
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Using PayPal Effectively
There are a lot of benefits to using PayPal for individual and business purposes. Of these reasons, one stands out; it is that PayPal provides its users with the ability to conduct online transactions more securely. PayPal was founded in 1998 and since then has acquired more than 75 million satisfied users. Today, PayPal is…
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What is Pay Per Click Internet Advertising?
Pay per Click advertising or PPC is a great way to obtain qualified traffic to an ecommerce website. Pay per Click essentially means that an advertiser pays only for the number of clicks on the advertisement and not the number of times the ad is displayed to users. Companies such as Google, Yahoo, MSN, Facebook…
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Tweet Yourself to Success — Why Twitter is Valuable to your Business Marketing Plan
Twitter is becoming a valuable business tool in the social networking arena along with LinkedIn and Facebook. Twitter has been referred to as a micro blogging tool, limiting users to 140 character posts that are spread too all the users followers via a news feed. Others call this a mass IM broadcasting tool. Regardless professionals…
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LinkedIn Strategies for Business Success
Social media websites are no longer simply used for fun. Sites geared for the business community like LinkedIn can be a great tool to ensure business success. LinkedIn is not only beneficial for large companies but also for employees of smaller companies who want to network with peers and competitors alike to gain business success.…
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12 Tips and Best Practices for Successful Email Newsletters and Campaigns
It is not hard to manage a good email campaign and grow your list of readers. Here are 12 tips to manage a successful email campaign 1. Never purchase, trade or borrow email lists. There are many out there who offer to sell email lists. However these lists will not guarantee a good open rate…
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The Seven Deadly Sins of Email Marketing Management
It is a common misconception that the days of email marketing campaigns are over. However, reality is that email marketing is bigger than ever and if done right you can easily reap the benefits. So here are 7 things that you should never do when creating and managing your email marketing campaigns. 1. Failing test…
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10 Not-So-Obvious Ways to Promote Your Website
Business owners have a myriad of methods to promote their websites and products and services. However if you have already done the basics with regard to promoting your website and optimizing it for the search engines, you may want to look at the following subtle methods of promoting it. 1. Make sure to include your…
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Opt-In Email Vs. Bulk Email Spam
In the current business world there are many organizations that rely on spamming to create awareness about their products and services. Some companies send legitimate emails promoting legitimate products while others use this concept for malicious reasons. However, as a marketer it is important to know the difference. Bulk email spam by definition refers to…