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The rapid growth that Social Media has experienced in the last few years has brought about many changes in online social structures. The exchange of opinions, constant discussions and a constant “plugged-in” presence ensures a well-informed and well-connected global audience. This represents an excellent opportunity for online businesses to take advantage of in order to…

Social media services like Twitter are gaining prominence with businesses day by day. As more and more businesses jump on the bandwagon, the importance of using such services effectively becomes important. Building up your Twitter following and pushing traffic to you website is only one part of an effective marketing campaign. To truly pack a…

A crucial step in getting your message across to the consumer is getting them to click on your email and open it. In the early days of Email, this was a simple task as everyone opened every email. However, the onslaught of spam and viruses have ensured that people are very careful of which emails…

On-page Search Engine Optimization is the process of setting up your pages so that they are optimized for search engines. While the process addresses relevancy issues with search engines, there is still a lot of confusion over whether they are used in the ranking systems of search engines. Google is not known to consider it…

A new area of focus in target groups is the 10-30 year olds, also known as Generation Y. This segment uses texting, email, social media, video and search engines extensively. In other words this generation is extremely comfortable as well as dependent on technology; they also have more discretionary spending power than their parents. When…

Keywords are essential for a website to succeed. They ensure that you stay in the top ranks of search engine results. Coming up with keywords, however, is not an easy task. Back in the day, people sat and thought of keywords and that was good enough to keep you going. Then came the advent of…

If you have done your groundwork properly and persevered, there is a high probability that you are seeing a lot of leads turning up. But what might be puzzling at this point is that the leads are not really turning into sales. If you are facing this problem you could try the following three tips…

Google search is the most powerful search engine on the web today. The reason for this is the development work that goes day in and day out to enhance, tweak, and supercharge the engine. One such powerful feature is Google Suggest. This initially started off as a Google Labs project (as do most other features)…

Using a tool like Web Analytics to analyze a website up to its root will not only give you real time comprehensive data, but it can also surprise you with its analysis of traffic generating keywords. What you are most likely to find is that traffic generated from untargeted keywords tends to outweigh traffic from…

If you are just starting out with Internet marketing, the task may seem a difficult one. In order to succeed you have to keep trying. The main reason for failure in those who get frustrated or give up is that they do no stick to one thing. Most new startups tend to get going with…