Article Marketing – The Backlink Builder

Article Marketing is viewed by many as a long time consuming process. This is of course one way of looking at it. The other is that Article Marketing is a goldmine in terms of SEO activities.

The simple reason for this second view is that, articles function as easy backlink opportunities. Backlinks are a very important component of your page rank when it comes to Google searches. This is because, Google functions on a simple premise – If you have lots of links pointing at you, you must be popular; and if you are popular you must be given a higher page rank. Of course, if your website reciprocates the link by linking back, then Google disregards the original link in its page rank considerations.

In that light it becomes evident why Article Marketing can be so lucrative for search engine rankings. When you consider that each article is like a mini website out there pointing back at your website, the number of backlinks you can have suddenly seems infinite. But again we seem to come back to the point of spending time writing this infinite number of articles. There is a solution for this.

Instead of writing five different articles a day, just write one. Now look for re-writers on the web. Good re-writers are capable of re-writing one article in six or seven different ways and the best part is that they are cheap. Once you get the re-written articles submit it to different directories and voila! You are done. Follow this process and explore how you can get more and more articles out there. That way you will soon come out top on any search result.