Many forms of blogs can be used to expand your business, attract new customers, provide product information to customers, achieve reasonable Google ranking and many other benefits for your business. More than 321,000,000 blogs contained in Google Blogger, how to get ahead of the pack is critical. Here are some useful strategies to use blogs successfully to promote your business.
Use original content: Google’s algorithm reward the original content. Even if you copy from your own publication and republish it, Google may penalize you for that. It is difficult to get back on ranking once your page is downgraded by Google. So, if you want to enhance visibility of your business using blogs, post original content on your site. Update and add to your content regularly. Most top ranked has 50 or more blogs.
Use high quality and useful content: Write great content. People who are writing regularly will link to your content. You can build a high quality network through this. Linkages will give you an opportunity to grow organically and get a higher ranking with Google.
Remember quality of links not quantity: Don’t go crazy on links. Google’s algorithm looks for quality of links. With too many poor links, you could get a downgrade.