One of the best ways to boost conversions on your site is to create powerful landing pages. However, creating a powerful landing page involves many elements, ranging from building a user-friendly design to incorporating keyword-rich content and a strong call to action. Here is a brief look at how to enhance your landing page design and boost conversions.
Optimize the layout and design: Changes to the layout and design of your landing page can make a tremendous impact in conversions. One of the most important aspects to consider is the strategic placing of text and images of the page. Many studies have shown that online readers usually look at the top left of the page first and then scan their eyes diagonally across the center of the page to the bottom right of the page. Consider placing your main message and company logo in these prime locations.
It is also important to create mobile-friendly landing pages. This means shortening all text and images to fit the center of the mobile page. Finally, don’t forget to add social widgets to your landing page, or other social elements that you’re customers might be interested in.
Powerful call to action: Whether you want your customer to “Buy now,” or “sign up” for your newsletter, a strong call to action should be included in your landing page campaign. The copy must be relevant to the landing page and should be transparent and honest, especially when it comes to pricing. Finally, add a button to ensure that the customer can take action.
Write keyword-rich copy: Your landing page should be tailored to the keywords and ad copy you’re featuring on your ads. Writing keyword-rich landing pages also provides your customers and the search engines with the quality content they’re looking for. Gain points with Google and your customers when you write a message tailored to the words they are searching online. Also, make sure to keep the copy in your landing pages consistent with the copy in your display or search ads.
Utilize High-quality images and videos:
While images and video can enhance user engagement, it is important to incorporate them on your landing pages very wisely. In other words, don’t cram the landing pages with tons of video and images. Instead, consider traditional design tactics, including using white backgrounds for product images, and 360-degree views of products. Consider using still photographs if you don’t have the budget for product-quality videos.
A-B Testing & Conversion Tracking: Testing your landing page is a very important part of getting to know your online user base. There are many tools designed for testing landing pages, including Google Analytics, and Website Optimizer. It’s very important to test your landing page in order to monitor the conversion rates and tweak your landing page accordingly.
Your internet marketing strategy should include landing page design and optimization, as well as landing page testing. To learn more about these services, please visit Submit Express.