Every business or brand has heard about the power of social media. And through this, they wish to advertise their products or services by harnessing its might. Yet so many brands are not successful in doing so because there are some basics that they have failed to grasp.
And while Twitter is considered a lost cause for businesses, there are ways by which you can get what you want by avoiding these common mistakes:
#1: Only focus on the product
If you are an established brand, then you can get attention easily, but if you are a struggling brand with little or no attention, then it might not be a wise idea to just talk about your product or service on Twitter. You will have to do a little more than that!
#2: Inability or reluctance to answer questions
Whether these are hard questions or otherwise, it would be unrealistic to expect that people are going to be nice with you. Regardless of the question you are asked about your brand, be willing to answer them in time. Or else people will just lose interest.
#3: Reluctance or inability to accept mistakes
If a brand refuses to accept mistakes, it would be one of the reasons for you, your brand, or your business to fail. On the other hand, by merely accepting your mistakes, you will not only garner respect but a lot of acceptance from people who are not with you in the first place.