Internet marketing has become a very crowded playing field, but you can be successful with a little effort and a lot of research. There are two very important aspects of internet marketing that need to be understood before any others are attempted.
The most important internet marketing technique is based around SEO, or search engine optimization. Without knowing about SEO you might as well not even start down the internet marketing road. If you already have a web page you need to research SEO and make sure it is optimized for the big search engines. The key to good SEO is content, especially content that is relevant to your keywords and niche. Having constantly updated interesting content, such as a company blog, will make your site a lot more friendly to your visitors and the search engines.
The next most important internet marketing tool is social media. There are tons of these site, but it is best to focus on Twitter and Facebook first, as they are the biggest out there. Make sure your Twitter and Facebook posts follow along with your niche and are also keyword specific, and always mention your website. These links allow your site to move up the rankings in the search engines like Google. Social media sites continue to be more and more important when it comes to internet marketing. Follow the trends to keep up with the latest.
Internet marketing is difficult, but it can still be a gold mine if you put in the work and do it right. Be sure to learn as much as possible before you start to have the most success.