Web 2.0 E-Buzz Word For Internet Marketing

We hear a lot of talk about Web 2.0 and marketing in the Web 2.0 era, but what is Web 2.0 and how can it be used for internet marketing? Web 2.0 means including user generated content and social networking. In the early years websites provided information to users. However, in recent times it is all about the content provided by users, their opinions, ratings and how they perceive something. One of the best examples of the use of web 2.0 was the last presidential election.

Marketing in the web 2.0 era provides a host of new benefits for website hosts. A combination of social media sites such as Facebook, MySpace, Digg, Twitter, StumbleUpon, blogs and other such websites provides marketers with the ability to reach users easily in a cost effective manner. These websites also provide a great source of backlinks and traffic to the websites. Creating a web 2.0 website means that your users will post real reviews of your product or service. These reviews can help you better your product or service and provide something great that will become a huge success. Also, it provides you with a means of interacting with your customers or users on a much higher level than before.

Web 2.0 provides significant benefits to an organization or brand that is hitting the market for the first time. Building awareness is now easier with social networking sites and social media such as YouTube and Flickr. Driving organic, quality traffic to your new website is also made easier with viral marketing on sites such as Twitter and StumbleUpon. Web 2.0 and social media and networks have changed the way the web operates and their benefits are available to everyone.